felt design group - create a sensation

.

Allison DeFord

Allison DeFord

founder, trailblazer

Allison began her career as a graphic designer over 20 years ago after graduating from California State University Long Beach. In 1994 she combined her right-brain creative genius and left-brain business sense to start her own design firm. After a 15-year run as DeFord Designs, she took the firm in a bold new direction, renaming it Felt and focusing exclusively on retooling established brands in the building products industry.

Filled with whole-brain goodness, Allison oversees the creative process as well as brand strategy and business development. Through her guidance, the Felt team has been recognized nationally by American Advertising and Graphic Design 25, the Communicator Awards, the American Graphic Design Awards and the Davey Awards (so named for David of David and Goliath) for "small firms, big results".

associations
Art Directors Club
American Institute of Graphic Arts
National Association of Photoshop Professionals
National Association of Professional Women
Women in Communications
favorite brands
Starbucks (she built a shrine)
Target
Apple
Emma
Veer
good to know
Is never satisfied with lukewarm.
Loves to drive fast.
Is addicted to Starbucks iced coffee. With cream.
Believes in ghosts.
Lori Sallee

Lori Sallee

idea wrangler

After working for FedEx for 14 years, Lori realized that her future should absolutely, positively be somewhere else. Thus began a cavalcade tour of learning in which she earned a degree in Sports Medicine & Management, then another in its logical complement, Design. (Should Felt ever form a softball team and suffer an ankle injury, Lori will shine like never before.)

The design degree proved most valuable, for it brought Lori to our studio where she has contributed humor, intelligence and an endless supply of ideas for more than 10 years. She is constantly seeking out new life and embracing the impossible, boldly going where no sports medicine designer has gone before. Deserving of a theme song but working tirelessly without one, Lori has an uncanny ability to match projects with ideas to create that special something that makes Felt felt.

associations
American Institute of Graphic Arts
National Association of Photoshop Professionals
favorite brands
Adobe
Apple
Brown-Forman
Honda
Target
Veer
good to know
Faints at the sight of blood.
Abhors Daylight Savings Time.
Is a native Californian (almost unheard of in California)
Believes the Hokey Pokey IS what it's all about
Laura Ichikawa

 

Trudi Sinclair

Trudi Sinclair

concierge

A quiet contributor on many fronts, Trudi gives new meaning to the term silent partner. She joined our team in 2005, following a Peace Corp assignment in the rainforests of southern Suriname. Prior to that, she was the lead in Mannequins in Motion and earned a triple degree in Information Technology, Digital Graphic Design and Spelunking from Bifrost University in Reykjavik, Iceland. Pretty impressive for someone who can't bend her arms.

Trudi credits her background in performance art for her appreciation of design and attention to aesthetic detail. She dresses thematically for holidays, sorts the books in our reference library by color and, in a rather annoying homage to the 70s, dots each "i" in her name with a heart. That said, she has an insatiable appetite for new ideas, trends and technologies in the worlds of branding and design.

associations
SEGA (Segada Environmental Guides Association/Spelunking)
The Mannequin Equality Association (MEA)
U.S. Peace Corps Alumni Registry
STARO (Save the Amazon Rainforest Organization)
favorite brands
REI
EasiHair
Petzl
Decter
good to know
Fluent in Portugese.
Aspires to break the sound barrier.
Gold Medalist, World Staring Championships
Snow cone connoisseur.