Archives for target audience
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- How Many Licks Does it Take?
Remember that old commercial for Tootsie Pop® when the boy asks, “Mr. Owl, how many licks does it take to get to the tootsie roll center of a TootsiePop®?” Mr. Owl replies, “One, a two, a three…a three.” Funny that we still remember it now, thirty years later. Coincidence? I think not! Ever thought about how many random things have to happen in order for you or your sales people to meet a new customer? It CAN be very few, but most often it takes “more than three” and timing can be everything…(finish reading)
read more - 29¢ Water for $50 – An Offer Your Customers Can’t Refuse
Ever been in a situation where you’re dying of thirst and you’d pay just about any amount of money for an ice cold bottle of water? Seriously, you’re so thirsty and so far away from any kind of precipitation, you’d pay $50 for a 29 cent bottle of water. A compelling offer is just like an ice cold bottle of water in the middle of the Mohave. Irresistible! How do you make your offer this irresistible? (read more)
read more - The Magic of the Aha Moment
You begin by following the ones who went before. Step by step you walk, straining to find the right set of footprints, for the trails lead everywhere, everywhere. Up mountains, through thickets, into caves and crevasses— clearly the work of those crazy, spelunking limericists— marveling at the wonders the giants have left in their wake, carved [...]
read more - Some Damn Good Advice
Many of you are fearful. Unsure of what the economy is going to do. Hesitant to hire new people because sales is up, but margins are down. And concerns about cash flow and the lack thereof are prevalent. I get it! It’s an emotion that has hit home for all of us over the past couple of years. It’s what we do about it that will make us or break us…(read more)
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- How Many Licks Does it Take?